What HOLD Reveals
Most customer service failures are predictable — engineered by incentives, cost structures, and automation systems leaders rarely question. HOLD challenges these assumptions and gives organizations a path back to real service.
- How companies unintentionally design systems that frustrate customers
- Why technology and automation often make service worse, not better
- The hidden economics driving the suffering in modern CX
- A practical blueprint leaders can implement immediately
ENDOSEMENTS / REVIEWS
“Hold is a sharp mirror to customer service.”
Katie Dunlap GM, Slalom
“Amas writes a book about customer service I wish I had written. ”
Bob FurnissLifetime Achievement award winner ICMI
“Hold is a sharp mirror to customer service.”
Katie Dunlap GM, Slalom